SeniorLiving.News

Wednesday, October 14, 2026
America's News for Seniors
Vol. 85 · Issue 850
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How to Navigate Heightened Emotions During Sales Calls

I Advance Senior Care · 1 hour ago

For families searching for care for a loved one and individuals exploring care options for themselves, sales calls can bring a range of strong emotions, including grief, fear, and frustration. Senior care sales teams must be prepared to respond with empathy and understanding, often before they have…

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